Sure, the Super Bowl winners get all the glory, but there's another group reaping the benefits of success.

No matter what team wins on Super Bowl night, this certain group can only gain success. I'm talking about the advertisers who put out the most anticipated commercials of the year. In the world of advertising, any publicity is good publicity. And the more controversial Super Bowl commercials become, the better it is for the service or product that they're trying to sell.

Ever since Macintosh introduced "1984" on Super Bowl night, the rest is history. And just a refresher for those who don't know what "1984" is, watch the video above and you'll be able to experience what has been dubbed by many publications as one of the best Super Bowl commercials in all time- if not, the best commercial in all of history.

In 2009, the cost for a slot amongst other Super Bowl commercials is slated to cost an average of $3 million dollars. The cost of Super Bowl commercials is increasing faster than inflation. In 2007, the cost for a Super Bowl commercial was $2.6 million.